## Why Reddit works
People on Reddit ask real questions with real urgency. Search "looking for", "any recommendations for", or "alternative to" in your niche and you'll find prospects describing your ICP in their own words.
## The daily workflow
1. Build a watchlist of 8–12 subreddits where your buyers hang out
2. Set up keyword alerts for intent phrases (not product names)
3. Read the whole thread before replying — context is everything
4. Lead with the helpful answer; mention your tool only if it's genuinely relevant
5. Move the conversation to DM only after you've added value publicly
## What gets you banned
- New account + immediate self-promotion
- Copy-paste replies across multiple subs
- Linking to your homepage instead of a specific helpful page
- Replying to every thread instead of the right ones
## What works
A 6-month-old account with a real post history, replying once or twice a week with a genuinely useful answer, mentioning your product as one of several options. Boring. Effective.