## The new search landscape
AI overviews now appear on roughly 60% of B2B queries. The pages they cite share three traits: original data, structured markup, and clear authorship. If your programmatic pages don't have all three, you're invisible.
## The 3-layer page template
1. **Top of page** — the answer, in one sentence, that an AI overview could quote
2. **Middle** — original data, a chart, a comparison, or a worked example
3. **Bottom** — a clear next action (free tool, calculator, signup)
## What to actually generate
- "{tool} vs {competitor}" pages — high intent, easy to differentiate with real data
- "{job title} in {city}" — local intent for hiring and services
- "How to {task} with {tool}" — captures long-tail and feeds your docs
Avoid thin "{keyword} {modifier}" pages — Google's helpful content system eats those alive.
## Internal linking
Every programmatic page needs at least 3 contextual links to a hand-written hub page, and the hub must link back to the top 10 programmatic pages. This is the single biggest lever for getting pSEO indexed in 2026.